Hey, I'm Sascha.

As a UX & Brand Designer based in Munich, I've spent over a decade immersing myself in diverse creative arenas such as branding, graphic design, and digital product creation. My passion is to sculpt distinct visual narratives and captivating digital experiences that resonate with audiences. With a keen eye for innovation, I strive for enduring freshness in my work, optimizing each project to its highest potential.

In today's competitive landscape, successful digital product design is not only about user-centric designs but also about aligning with the broader business objectives. Recognizing the need for agile and collaborative efforts, I work hand in hand with stakeholders, product owners, and developers. Together, we meticulously analyze user interactions to make informed improvements and deliver design outcomes that not only delight users but also drive brand growth and contribute to the company's success.

In my current role leading and building the Design System at the Hoffmann Group, I bring this holistic perspective to every project. Each design decision is made with the dual aim of creating a seamless user experience and a thriving business, reflecting what I believe to be the true essence of great design.

Let's get in touch.